Understanding Consumer Environmental Ethics and the Willingness to Use Green Products
نویسندگان
چکیده
Environmental ethics and moral obligation are action plan that helps to preserve the environment has influenced consumption style. The utilization of green products helped minimize environmental health threats, which is considered sustain environment. In this study, we examine consumer ethics, attitude, social influence, through mediation willingness use toward behavior. Using a questionnaire survey method capture 250 consumers in Abuja, Nigeria SmartPLS3.0 assess model validity. outcomes our study show positively influence products, also mediating effect was established simultaneously mediates relationships between Further, does not predict link behavior supported. provides implications based on empirical findings for theoretical managerial insight as well future research.
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ژورنال
عنوان ژورنال: SAGE Open
سال: 2023
ISSN: ['2158-2440']
DOI: https://doi.org/10.1177/21582440221149727